SEO is an acronym for "search engine optimization" or "search engine optimizer."
Deciding to hire an SEO is a big decision that can potentially improve your site
and save time, but you can also risk damage to your site and reputation. Make sure
to research the potential advantages as well as the damage that an irresponsible
SEO can do to your site.
Part of the role of a web designer is to design with the search engine spider in
minde. Each website need to implement SEO in order for the site to be found.
There are a lot of good practice guidelines on how to prevent exclusions from the
Search engines. We have all those information.
You might be wandering the reasons your web site is not getting much internet traffic.
After all your web site took lots of financial and human resources, but unfortunately
like so many web sites, it is quite unknown and as a result it does not get enough
internet traffic to make it financially viable.
Did you know that about 80 percent of all web site traffic originates from search
engines? Yes, it is true! Listing near the top page of search engines and obtaining
the attention of your target audience should be a main priority for any web site
internet promotion.
And the good news about this is that improving a web site position in search engine
pages may be done for free. How? Using search engine optimization (SEO) techniques.
Search engine optimization steps for a web page
Title
The HTML Title tag is a very important element and must include the most important
keywords or phrases, which best represent the products or services offered by the
web page. It should not contain more than 60 characters.
Keywords
The HTML meta Keyword tag should have all the keyword phrases which best represents
the products or services offered by the web page. Avoid repeating keywords and bad
use of capital letters. It should not contain more than 250 characters.
Description
The HTML meta Description tag is a description of the web page, which will be displayed
by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords
and bad use of capital letters. It should not contain more than 200 characters.
Keywords in Headings
Keywords in Headings tags (h1) will be interpreted by search engines as being an
important keyword relevant to the web page, and it should be looked for and indexed
by the search engines.
Web page text/content
It is a good practice to include informative text one every page, using natural
language and appropriate keywords. It should contain more than 200 words. Informative
text should be placed in the HTML Body section of the web page.
Keywords in Alt Tags
Every HTML picture "image" tag should contain an ALT tag with an appropriate description.
Keywords should always be used when appropriate.
Keywords in Anchor Tags
Every HTML hypertext link "a href " should contain a TITLE tag with an appropriate
description. Keywords should always be used when appropriate.
Links
Links are very important to search engines. The quality of links and whether it
is reciprocal or not, are important factors in evaluating the importance of a web
page. Links from web sites with higher page ranks are a plus.
Registering with Directories and Search Engines
It is very important the registration of a website with directories and search engine
web sites. It is a way of telling the world that your web site exists. Avoid using
automatic search engine/directory registration.
Search engine optimization has become a very important set of procedures which helps
web sites to become more relevant to search engines. To obtain an increase in internet
traffic will take some time. It probably will take some kind of additional promotion
too. But anybody in need of higher internet traffic, free search engine optimization
might be considered his first option.